{"product_id":"who-says-elephants-cant-dance-inside-ibms-history-turnaround-6-disc-set","title":"Who Says Elephants Can't Dance? Inside IBM's History Turnaround 6-Disc Set","description":"Who Says Elephants Can't Dance? Inside IBM's History Turnaround 6-Disc AUDIO CDs \u003cbr\u003e\u003cbr\u003e\u003cp class=\"proAttr productType\"\u003e\u003clabel\u003eType: \u003c\/label\u003e Audio Book \u003c\/p\u003e\u003cp class=\"proAttr productType\"\u003e\u003clabel\u003ePlatform: \u003c\/label\u003e Audio CD \u003c\/p\u003e\u003cp class=\"proAttr productType\"\u003e\u003clabel\u003ePublisher: \u003c\/label\u003e Harper Collins \u003c\/p\u003e\u003cp class=\"proAttr productType\"\u003e\u003clabel\u003eReleased: \u003c\/label\u003e 2002 \u003c\/p\u003e\u003cp class=\"proAttr productType\"\u003e\u003clabel\u003eMedia: \u003c\/label\u003e CD \u003c\/p\u003e\u003cshortdescription\u003e\u003c\/shortdescription\u003eWho Says Elephants Can't Dance? mat Inside IBM's Historic Turnaround READ BY EDWARD HERRMANN\u003cbr\u003e\u003cbr\u003e When Louis V Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles' he faced: the plans to fragment the company the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. \u003cbr\u003e\u003cbr\u003ePunitive towards office politics, he revolutionized the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the Internet era. Revealing his tactics step-by-step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing a challenge of a lifetime.\u003cbr\u003e\u003cbr\u003eFor CD Player\u003cbr\u003e\u003cbr\u003e","brand":"Harper Collins","offers":[{"title":"Used In Sleeve","offer_id":45082326892822,"sku":"90911","price":78.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/0377\/1710\/products\/2023630162949431scan.jpg?v=1688213425","url":"https:\/\/www.neverdiemedia.com\/products\/who-says-elephants-cant-dance-inside-ibms-history-turnaround-6-disc-set","provider":"NeverDieMedia","version":"1.0","type":"link"}