How We Decide Unabridged

How We Decide Unabridged

How We Decide Unabridged Jonah Lehrer AUDIO BOOK CD decision process science 

Audio Book 

Audio CD 

Jonah Lehrer 

CD 

CD 

$52.99
Packaging

Synopsis

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders" from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?"

Product Identifiers

ISBN-10
1455840289

ISBN-13
9781455840281

eBay Product ID (ePID)
111953695

Key Details

Author
Jonah Lehrer

Edition Description
Unabridged

Format
CD

Publication Date
2012-04-01

Language
English

Publisher
Brilliance Publishing, Inc.

Publication Year
2012

Additional Details

Number of Volumes
8 vols.

Copyright Date
2012

Dimensions

Height
0.8 In.

Width
5 In.

Length
5.5 In.

Target Audience

Group
Trade

Classification Method

Dewey Decimal
153.8/3

Dewey Edition
22

Contributors

Read by
David Colacci

For CD Player
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